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Ride the tailwind of the industry.
Ride the tailwind of the industry.
The 'Familiar Design' Users Unconsciously Expect: Jakob's Law and Mental Models
The 'Familiar Design' Users Unconsciously Expect: Jakob's Law and Mental Models
The 'Familiar Design' Users Unconsciously Expect: Jakob's Law and Mental Models
This article explains Jakob's Law: users bring expectations (mental models) from other sites, and designs aligned with these models reduce cognitive load and prevent drop-offs.
This article explains Jakob's Law: users bring expectations (mental models) from other sites, and designs aligned with these models reduce cognitive load and prevent drop-offs.
Cases of users leaving after website or app redesigns that pursued 'originality' continue to occur. Behind this lies designs that ignore users' unconscious expectations. This article explains why 'familiar design' is important through Jakob's Law and the concept of mental models.
Cases of users leaving after website or app redesigns that pursued 'originality' continue to occur. Behind this lies designs that ignore users' unconscious expectations. This article explains why 'familiar design' is important through Jakob's Law and the concept of mental models.
Due to the rapid evolution of technology and design trends, it is highly recommended to check your company's brand guidelines, usability test results, and the latest primary sources before implementing this in actual business operations.
Due to the rapid evolution of technology and design trends, it is highly recommended to check your company's brand guidelines, usability test results, and the latest primary sources before implementing this in actual business operations.
【Benefits of Reading This Article】
【Benefits of Reading This Article】
By reading this article, you will understand the nature of users' unconscious 'design expectations,' and acquire practical-level principles for UI design that prevent drop-offs, as well as risk management techniques for redesigns.
By reading this article, you will understand the nature of users' unconscious 'design expectations,' and acquire practical-level principles for UI design that prevent drop-offs, as well as risk management techniques for redesigns.
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Reviewed by
Reviewed by
NeoLeverage Editorial Team
We share highlights from our ongoing research and the latest topics shaping the industry.
NeoLeverage Editorial Team
We share highlights from our ongoing research and the latest topics shaping the industry.
Summary
Summary
After learning Jakob's Law, I was reminded of how much I am influenced by 'experiences from other sites.' In fact, when reviewing site designs in my work, being able to accept 'this part can follow convention' has significantly increased the time I can focus on content itself.
After learning Jakob's Law, I was reminded of how much I am influenced by 'experiences from other sites.' In fact, when reviewing site designs in my work, being able to accept 'this part can follow convention' has significantly increased the time I can focus on content itself.
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順風満帆。帆を張れ、追い風だ。
© 2025 NeoLeverage Inc.
順風満帆。帆を張れ、追い風だ。
© 2025 NeoLeverage Inc.
順風満帆。帆を張れ、追い風だ。
© 2025 NeoLeverage Inc.
